Let's Go BC
Copywriter

As champions of BC pride, Let's Go BC is here to unite communities through the power of sport. And to do that they needed a tone of voice that inspired the province — turning Let’s Go BC into a true rallying call.

How it sounds
For some, sports are a calling, but for us, they’re a powerful tool for connection. Beyond the arena, sports have the power to bring communities together and create inspiring stories — the kind that are remembered for generations. It’s our job to share these moments and the legacy they leave by speaking with honesty and intention. Let’s ensure our communities understand that we host these events in service of all people living in BC. Let’s share the benefits of sports with our entire province.

Brand Narrative
Sports don’t end at the buzzer. In fact, they never do. When the game is over, the real journey begins. Whether it’s seeing your first game or seeing your favourite player, these are the moments that ignite a movement. And that’s exactly what we’re here to do. We’re Let’s Go BC and we believe in the power of sports. We promote world-class games to inspire backyard games. We proudly rep the province and loudly rally the people. And when we bring them together, we’re not just cheering for a team — we’re supporting small businesses, boosting local tourism, and strengthening our communities along the way. It’s about creating a lasting impact that benefits everyone. That way, when the game clock runs out, their legacy lives on.